Are We in For Economic Turmoil or The Sky’s the Limit?: Part 4
Posted January 24, 2025 in Uncategorized | 6 minute read
Are We in for Economic Turmoil or The Sky’s the Limit
Blog #4 Looking Ahead with a Plan for Prosperity in 2025
I started this four-part series shortly after the 2024 Presidential Election. The goal of the series was to take a serious look at what’s ahead of us in 2025, everything from potential market fluctuations, competitive landscape shifts, adding new procedures, new staffing criteria, and marketing trends for incorporating nanofat and other regenerative therapies into your practice. And last but certainly not least are economic growth and prosperity.
I’m happy to share that nothing has changed, and everything has changed all at once. Half of the country is ecstatic with the hope of new prosperity. The other half is regrouping and figuring out how they can make progress in 2025 and is also focused on new prosperity. We all still have more in common than we might think. My word for 2025 is Prosperity!
It’s been said by much more intelligent people than myself, “You Can’t Sink Half the Ship. ” So, for this blog, I am focusing on raising the tide and, along with it, all the boats—your boat is one of them!
I’ve probably never been more excited about the future of fee-for-service medicine than I am today. Whether you are in the world of plastic surgery, orthopedics, sports medicine, or regenerative medicine, you have some amazing opportunities if you can get out of your own way while you examine the science and evaluate how to incorporate new technologies into your practice.
Your patients are demanding new approaches to looking younger and being healthier. Those providers who have jumped into the water with both feet are already seeing results and, of course, newfound prosperity.
If you are skeptical about patient acceptance, you can see the increase in Google search terms for all things regenerative, PRP, Nanofat, Regenerative Therapies, and stem cells. Even though stem cells are legal, there is much controversy, and FDA control over usage and advertising is stringent. This doesn’t keep patients from looking for them, researching the potential benefits, or showing up in your office asking for specific stem cell treatments. I might add that only two countries allow pharmaceutical companies to advertise directly to the public: the US and New Zealand.
The good news is that microfat and nanofat provide excellent patient opportunities to use their body tissue to replace non-autologous fillers with adipose tissue. The best part for many patients is that they love the idea of putting their body fat to good use for once.
I started talking about Filler Fatigue as early as 2023 when I could see how body dysmorphia with fillers had taken Hollywood to a new level of weirdness. Anyone in marketing could see the changes in attitudes about beauty, and soon, everyone saw it and began to recoil from the most artificial-looking faces we had ever seen.
Most of you reading this blog have probably been using adipose in conjunction with your surgeries for years. After Dr. Sid Coleman led the way by using fat in conjunction with his surgeries despite any trial and error, the plastic surgery world took ownership of the concept. It continued to perfect the use of fat.
Doctors Patrick Tonnard and Alexis Verpaele coined Nanofat from their revolutionary work in Belgium. They are still sharing their ideas on improving fat harvesting and experimenting with new ways to improve patient outcomes. Their before-and-after photos show extraordinary results, and they found that their patients were as excited about how their skin looked younger and healthier as they were about the surgery results.
Five Simple Steps to Market New Procedures
- Let your patients know you have something new and are personally excited about it.
- Tell them why you are excited about whatever the procedure is. If it’s nanofat, then show them some examples if you have them. Let them know how simple it is to harvest their fat and that you can do this in the office with minimal discomfort.
- Sell the outcomes, not the facts. Use the marketing tactic “Sell the Sizzle, not the Steak.” This drove Sizzler Steak House to become the fastest-growing chain in the US between the 1950s and 1970s.
- Be consistent in your messaging and showcase your new procedure everywhere: at the front desk, in every treatment room, on your website, on your blog, and in e-newsletters or E-blasts. Lastly, introduce it during consultations as an extra benefit unique to your surgeries, along with a brochure.
- Here is a link to the patient brochure we’ve created for your patients. When you purchase a 5-pack of Gold Kits, you receive 50 patient brochures free.
- Make sure your entire staff is trained on every new procedure. The more information you can arm your team with, the better they can support your efforts to increase.
At Tulip, we’ve created some patient brochures that explain nanofat and microfat, but these will not walk across the office and jump into your patients’ hands. You and your staff must discuss the new things you offer in your practice. Talking to patients about nanofat is easier and more comfortable if you ask them questions.
Something as simple as, “Have you ever heard of nanofat being used to replace fillers?”
Likely, they haven’t, and you can hand them a brochure while sharing what you have personally observed and why you are excited about sharing this opportunity with them.
When a physician can take an educational position, you will more often gain your patient’s attention. It is the same with your staff. As educators, you share information you believe to be of value, and under these circumstances, it rarely feels like you are pushing. Most of us have been in situations where someone tried to “oversell” us, and you could hardly wait to get away. This is the last thing we want to be guilty of, so don’t do it.
Lean back, relax, and educate. Say less, ask questions, listen, and learn.
PRACTICE TRAINING NOW AVAILABLE
Tulip now provides practice training via Zoom on how to introduce nanofat to your patients and marketing tips for growing your practice. Email your sales representative or me at dana@tulipmedical.com, and we will arrange the date.
Western Region- Joannah Nunez joannah@tulipmedical.com
Southern Region – Barbara Leite Barbara@tulipmedical.com
Eastern Region – Julia Kelly julia@tulipmedical.com
SDARTS ANNUAL CONFERENCE JULY 31-AUGUST 3, 2025
This year’s conference is packed with new presenters and amazing stories to share from multiple specialties.
Researchers, Marketing and Practice Management Presentations. Examples of results, harvesting techniques, incorporating nanofat into other surgical procedures, and much more.
This is a must-attend conference to expand your scope of practice and increase revenue while making patients happier than ever with their results.
